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In today’s dynamic professional landscape, young professionals are pursuing more than mere financial reward; they aspire to find personal fulfillment in their careers. They seek roles that resonate with their values and aspirations, enabling them to contribute meaningfully to society while advancing their personal goals. However, navigating the multitude of career options available can be overwhelming. Recognizing this challenge, there is a growing demand for a personalized solution—a transformative app designed to empower young professionals at every career stage. This app guides them towards growth, fulfillment, and a future where they can thrive personally and professionally.
UX Research Strategy
UX/UI Design
Usability Testing
Mobile Application
User Research Analysis
MVP Application Design
Brand Identity & Guidelines
Following interviews and surveys with our users, we gleaned three significant insights:
“Do I feel like my job is essential or important in the world?
I don’t think the world will stop if I can’t do my job.”
Interview Participant
Through a thorough examination of our competitors’ strengths and weaknesses, we pinpointed gaps within a crowded market that resonate with our users’ requirements.
Our users necessitate assistance in navigating new career paths that align with their personal and professional aspirations. By integrating functionalities like aptitude testing that facilitate exploration, we aim to empower users to discover enduring fulfillment along their career journey.
Drawing insights from an “I Like, I Wish, What If” brainstorming session and extensive market research, we analyzed the existing features of industry leaders while conceptualizing potential future capabilities.
This framework has provided us with a clear direction for designing the features of our app moving forward.
We embarked on synthesizing all our gathered insights about our users, integrating them into wireframe sketches to explore potential design solutions for their pain points. Each team member contributed ideas, and through collaborative brainstorming, we consolidated the best solutions into unified sketches.
Upon completing our final paper prototype, we transformed it into a clickable lo-fi wireframe, which served as the basis for our user testing sessions.
After conducting guerrilla testing with five users, we identified areas for enhancing the design and UX writing. Subsequently, we translated our findings into a priority matrix. Among the opportunities for improvement, we uncovered several low-effort, high-value prospects, such as streamlining the design and increasing white space. Additionally, we identified high-value, high-effort opportunities, such as ensuring the accuracy of the aptitude test, which would require consultation with an industry professional for long-term resolution.
After refining our user flow, we revisited our design process and crafted a high-fidelity interactive prototype. Incorporating various microinteractions, we aimed to captivate users and enhance their engagement with the platform.
Our final design successfully addressed the primary pain points identified during initial testing. Users reported feelings of dissatisfaction and a lack of fulfillment, a need for more comprehensive information about prospective fields before transitioning, and a desire for supportive work environments. Zenith tackles these challenges by guiding users to align their interests with their skills, thus identifying industries they would love. Through features like aptitude testing and industry insights, Zenith bridges the gap between potential aspirations and real-world opportunities. Moreover, the app facilitates users’ understanding of potential employers, enabling them to navigate towards cultures that resonate with their needs.
For future iterations, we aim to develop a more robust and tailored user experience by expanding the aptitude tests to gather deeper insights into our users, thereby providing more accurate and helpful career guidance.
Furthermore, we plan to revisit the application to introduce additional delightful microinteractions. Additionally, we recognize the importance of conducting accessibility testing to ensure that career information remains accessible to all individuals seeking fulfillment in their professional lives. We are committed to ensuring that accessibility issues do not hinder anyone from accessing the resources they need for their career journey.
