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Many customers lack insurance, struggle to afford their medication, and often overpay at the pharmacy. GiveBackRx is a prescription discount card that helps users save money, improve their health, and give back to their community by donating part of the profit to charity.
I worked with GiveBackRx leadership to create an accessible and streamlined brand and web experience.
Art Direction
Brand Strategy
UX/UI Design
Interaction Design
Quality Assurance
Web (Responsive)
Social Media
Responsive Web Design
Brand Identity & Guidelines
GiveBackRx needed a website overhaul to offer competitive prescription prices and charitable support. The existing site was confusing, causing user frustration and low engagement due to its complex structure. Users struggled to navigate and often left without finding what they needed.
Initially, the website featured numerous features to attract users. However, after analyzing competitors and user engagement, it became clear that simplifying the functionality to focus on finding discount coupons was crucial. While leadership initially emphasized the charitable aspect, user research showed that saving money was users’ top priority, with charitable contributions considered a bonus.
To meet these insights, I streamlined the user experience for easy navigation. Additionally, I refreshed the brand to create a simpler, more calming visual experience aimed at building trust with users.
GiveBackRx needed a UI kit that would ensure visual consistency, enhance accessibility, and simplify the user experience, establishing a cohesive visual language tailored to their target audience’s needs.
To support these objectives, I developed a comprehensive UI kit that took color psychology into account to foster trust and confidence among users. The contemporary and refined brand aesthetic I created offers users a delightful visual journey while navigating the website, ensuring a seamless and engaging experience.
GiveBackRx needed a website redesign that catered specifically to their primary audience—middle-aged to older individuals who would benefit most from their prescription discount services. It was essential to create an intuitive interface that made it easy to find and use prescription discounts, given this demographic’s needs.
To support these objectives, I conducted thorough research to identify the primary audience and their needs. I created a detailed user persona to focus the design process on the target demographic, ensuring we met their primary needs instead of making assumptions. This approach allowed us to develop a user-friendly interface tailored specifically for older individuals, enhancing their overall experience with GiveBackRx.
Users needed a straightforward way to find coupons and save money on prescriptions. GiveBackRx aimed to develop a Minimum Viable Product (MVP) that simplified the process of accessing the most cost-effective prescription prices. The MVP featured a streamlined three-step process: searching for medications, filtering preferred pharmacies and prices, and saving coupons for later use.
Following user research, competitor analysis, and establishing brand and UI guidelines, I developed the MVP prototype. Emphasizing simplicity, the UX focused on these core functions to ensure users could easily find and utilize coupons. I conducted thorough testing and iteration on the prototype before collaborating with the development team to launch the website, ensuring alignment with our design and functional goals.
The redesigned GiveBackRx website simplifies finding and using prescription discounts. Users can now easily search for medications, compare prices, and save coupons. This user-friendly approach improves satisfaction and engagement, while also enhancing business efficiency and credibility in healthcare savings.
