RITA Rabies In The Americas is an annual conference held across North and South America that focuses on the education and prevention of the spread of rabies. In 2015 the conference was held in Fort Collins, Colorado. I created this brand identity to give it a modern and Coloradoan look and feel. The raccoon, dog and bat are the animals that transmit rabies the most, therefore I focused on creating three main animal marks that can be used together or individually. Ai | Ps | Id